Matthias Eggenschwiler is a PhD student at IRM and his dissertation focuses on the successful design of cross-selling strategies of retail companies. Specifically, he investigates which psychological mechanisms influence customers' decisions in cross-selling offers and which decision-making process dominates.
Christopher Schraml is a PhD student at IRM. His dissertation focuses on how social media influences customer inspiration from a psychological perspective and how and when companies should use it to inspire their customers and improve their business results.
Tim-Florian Gerlach is a PhD student at IRM. He is currently researching a topic for his dissertation.
Ewald Bierbaum is a PhD student at IRM. He is currently researching a topic for his dissertation.