Christopher Schraml is a PhD student at IRM. His dissertation focuses on how social media influences customer inspiration from a psychological perspective and how and when companies should use it to inspire their customers and improve their business results.
Tim-Florian Gerlach is a PhD student at IRM. He is currently researching a topic for his dissertation.
Ewald Bierbaum is a PhD student at IRM. He is currently researching a topic for his dissertation.