Ongoing Dissertations

Listed below you will find an overview of ongoing dissertations

Matthias Eggenschwiler | Research Associate

Matthias Eggenschwiler is a PhD student at IRM and his dissertation focuses on the successful design of cross-selling strategies of retail companies. Specifically, he investigates which psychological mechanisms influence customers' decisions in cross-selling offers and which decision-making process dominates.

Christopher Schraml | Research Associate

Christopher Schraml is a PhD student at IRM. His dissertation focuses on how social media influences customer inspiration from a psychological perspective and how and when companies should use it to inspire their customers and improve their business results.

Tim-Florian Gerlach | Research Associate

Tim-Florian Gerlach is a PhD student at IRM. He is currently researching a topic for his dissertation.

north