We aim to conduct research that is widely cited and actively discussed both within the academic community and the retail industry. Our work is grounded in robust theoretical foundations, employs innovative research methodologies, and is characterized by sophisticated analysis. Developing pragmatic and actionable recommendations for retailers is a central pillar of our research activities.
The Institute of Retail Management is dedicated to:
Achieving recognition in both academia and the retail industry
Offering retail-focused education to our students
Maintaining continuous exchange with practitioners in retail
Collaborating closely with selected industry partners