Our research combines scientific rigour with practical relevance to the retail industry.

We strive towards research that is frequently cited and discussed in both the academic community as well as the retail industry. A sound research focus based on well-grounded theories, the use of innovative research methodology as well as sohisticated interpretation and the development of pragmatic recommendations for retailers, are fundamental to our research activities.

The Institute of Retail Management aims to provide:

  • recognition in the scientific community as well as the retail industry
  • retail-specific education for our students
  • ongoing exchange of experiences with firms in retailing
  • close collaboration with selected partners

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Research Platform Alexandria