Research Focus

Our research focus reflects our passion for pioneering insights that drive retail management. In the area of "Strategic Retail Management", we focus on topics such as business model transformation to help companies successfully adapt to the ever-changing retail landscape. Our efforts in "Channel Management and New Technologies" cover exciting areas such as omnichannel management and the integration of new technologies such as robotics or the metaverse into retail. We are researching "Consumer Behaviour" in all its facets, from customer experience to dietary intake, to develop a deep understanding of consumer decision-making processes. Finally, we work hard on "Profiling at the POS" by focusing on topics such as customer inspiration, frontline employee empowerment, and effective price management to strengthen the competitiveness of our retail partners.