Research - 30.01.2025 - 09:00
The Trend Report published by the Institute of Retail Management (IRM-HSG) analyses Action's business model and explains how the low prices come about.
Attractive low prices, a standard range and a dynamic assortment with around 150 new items per week are part of Action's corporate strategy. The discounter is also achieving high growth rates across Europe thanks to its efficient supplier network.
Across seven product groups, the Action discounter's shopping basket is on average 23 % cheaper than that of the Chinese online retailer Temu in the entry-level price segment. Action offers significant price advantages in the four product groups household, personal care, office & school supplies and garden & crafts. 90 % of the products cost less than five euros. Action achieves these price advantages through efficient processes and low-cost locations – an approach that presents Swiss retailers with new challenges.
The authors of the study make the following recommendations for Swiss retailers:
The Trend Report Action can be downloaded here: redx-irm.ch/action
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