IRM-HSG

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Research
05/28/20

Award-Winning Article

Our paper “Loyalty formation for different customer journey segments” has been honored with the Davidson award for the best paper published in the Journal of Retailing in 2019. Congratulations to the authors Dennis Herhausen, Kristina Kleinlercher, Peter C. Verhoef, Oliver Emrich, and Thomas Rudolph!

 
12/14/18

The Institute of Retail Management

In 2000, the Gottlieb Duttweiler Chair was founded in order to continue and intensify the long-standing tradition of retail research at the University of St.Gallen. Prof. Dr. Thomas Rudolph and his research team thus concentrate on research questions in «International Retail Management» and «Consumer Behaviour in Retailing», so as to deliver enduring and effective research results with both theoretical and practical relevance.

Events
06/15/20
Real
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Lecture "Marketing Strategies in times of disruption" in FS20

Guest lecturer Patrick Müller-Sarmiento, former CEO, real