Our research focus reflects our passion for pioneering insights that help the future of retail management and support the industry in navigating ongoing transformation.
In the area of Strategic Retail Management, we explore topics such as business model transformation, supporting companies in adapting to the constantly evolving retail landscape. Our work in Channel Management and New Technologies covers dynamic developments such as omni-channel strategies and the integration of emerging technologies such as AI or the metaverse.
We research Shopping Behavior in all its dimensions, from customer experience to dietary choices, to gain a comprehensive understanding of consumer decision-making. In Differentiation at the Point of Sale (POS), we focus on enhancing competitiveness through customer inspiration, empowering frontline employees, and effective price management.