Their mission is to generate impactful research that resonates with both the academic community and industry professionals. The scope of activities includes academic research and publication, as well as the practical transfer of knowledge through executive education seminars, conferences, and applied projects with corporate partners.
Lead: Dr. Matthias Eggenschwiler
This competence center examines the digital transformation of retail and its impact on the cross-channel customer journey. It supports companies through empirical research and student education, helping them align their digital and physical channels for competitive advantage. The ultimate goal is to sustainably enhance the customer experience through the effective integration of online and offline touchpoints.
Leads: Prof. Dr. Thomas Rudolph & Dr. Nora Kralle
This competence center helps companies leverage new technologies and metrics to access untapped data sources. Its aim is to enable a deeper understanding of customer behavior through data-driven insights and technological innovation.