The English-language certificate programme in International Retail Management provides you with new visions and perspectives for your company. It enables you to quickly adapt to the rapidly changing global markets and the increasing competitive pressure in retail. Participants enhance their strategic, personal and technical competencies, which further strengthen their leadership skills.
Modules with strong practical relevance
The programme has a strong practical focus and is modular (3x3 days). The modules take place in St.Gallen, Oxford and Barcelona. All modules consist of lectures by academics and practitioners, case studies and company visits. An attractive social programme accompanies the programme.
Seminar structure
3 attendance modules within 12 months, 1 individual final exam, intensive self-study to become a certified International Retail Manager. The individual modules take place in St. Gallen, Oxford and Barcelona. Under the programme leadership of Prof. Dr. Thomas Rudolph, the programme offers a comprehensive, dynamic approach to the future of retail in cooperation with our academic partners and leading European retailers. Participants receive exclusive networking with senior executives, the latest research findings and new perspectives on international markets.
Module 1: Formulating Effective Retail Strategies in Times of Disruption
St.Gallen: 16 - 18 February 2022, Prof. Dr. Thomas Rudolph
- Retail in the 21st century: Alibaba, Amazon & Kohl's: Lessons from the new retail giants
- Major retail trends in Europe, the USA and Asia: overview of the most important developments in the largest retail markets
- Business model transformation in times of disruption: management approaches (high-five model) for adapting business models in times of rapid change
Module 2: Leading Transformation Processes and Fostering Service Innovation
Oxford: 22 - 24 June 2022, Prof. Dr. Jochen Wirtz
- Service innovation and excellence: generating ground-breaking service innovations that turn customers into loyal companions
- Interpersonal leadership: learning to lead by values, and preparing for essential interpersonal change management.
- Transformational Leadership: developing practical insights for change-management best practices, and experiencing cross-channel leadership challenges, at Carphone Warehouse, one of the United Kingdom’s most successful retailers.
Module 3: Supercharging Performance Through Business Model Innovations
Barcelona: 14 - 16 September 2022, Prof. Dr. Lluís Martínez-Ribes
- Deep-dive into customers’ brains: understanding the customer in the 21st century - a neurological approach
- New business models in retailing: exploring the opportunities provided by new business and earning models
- Embedding yourself in customers’ hearts: conceptualising a differentiation strategy based on consumers’ neurological needs and wants
- Unearthing Retail Innovations: developing innovative retail formats using a neuromarketing approach
After attending and successfully completing all three modules and passing a written exam, participants receive a certificate in International Retail Management by the University of St.Gallen.
Provider: University of St.Gallen, Institute of Retail Management (IRM-HSG).
Start date: 16 February 2022
Total duration: 12 days (9 days attendance, the remaining three days are for the final exam)
Venues: St. Gallen (CH); Oxford (UK); Barcelona (ES)
Price: CHF 22'500.- (For Retail Lab Partners: CHF 15'000.-)
Language: English