The English-language Certificate Program in International Retail Management provides you with new visions and perspectives for your company. It enables you to quickly adapt to rapidly changing global markets and increasing competitive pressures in retail. We provide you with the tools to successfully lead your company through the ongoing Corona pandemic and the post-pandemic period of uncertainty. In the process, you will enhance your strategic, personal and technical competencies, which will further strengthen your leadership skills.

Modules with strong practical relevance

The program has a strong practical focus, is always oriented towards current management challenges and has a modular structure (3x3 days). The modules take place in St.Gallen, Oxford and Barcelona. All modules consist of lectures by academics and practitioners, case studies and company visits. An attractive social program accompanies the program to promote informal exchange with industry colleagues

Seminar structure

3 attendance modules within 12 months, 1 individual final paper, intensive self-study to become a certified International Retail Manager. The individual modules take place in St. Gallen, Oxford and Barcelona. Led by Prof. Dr. Thomas Rudolph, the program offers a comprehensive, dynamic approach to the future of retail in collaboration with our academic partners and leading European retailers. Participants will receive exclusive networking with senior executives, the latest research and informed perspectives on post-pandemic international markets. Below is a more detailed explanation of the content of the three modules

Module 1: Formulating Effective Retail Strategies in Times of Disruption

St.Gallen: 16 - 18 February 2022, Prof. Dr. Thomas Rudolph

• Retailing in times of the Corona pandemic: implications, outlook and best practices for retailers.
• Lessons from retail giants Alibaba, Amazon & Kohl's.
• Overview of the most important developments in the retail markets of Europe, Asia and the USA
• Management approaches (high-five model) for the transformation of business models in disruptive times

Module 2: Promoting Service Innovation

Oxford: 22 - 24 June 2022, Prof. Dr. Jochen Wirtz

• Develop breakthrough service innovations to make customers loyal companions in the pandemic
• Learning to lead with values and preparing for the necessary interpersonal change management
• Experience of cross-channel leadership challenges at Carphone Warehouse, one of the UK's most successful retailers.

Module 3: Success in the Post-Pandemic Era Through Innovative Business Models

Barcelona: 14 - 16 September 2022, Prof. Dr. Lluís Martínez-Ribes

• Develop customer-centric retail business models to emerge as winners from the Corona Crisis.
• Conceptualization of a differentiation strategy based on consumers' neurological needs and desires.
• Development of innovative retail formats with a neuromarketing approach
  
  

After attending and successfully completing all three modules and passing a written assignment, participants will receive a Certificate in International Retail Management issued by the University of St.Gallen.

Provider: University of St.Gallen, Institute of Retail Management (IRM-HSG).
Start date: 16 February 2022
Total duration: 12 days (9 days attendance, the remaining 3 days are for the final exam)
Venues: St. Gallen (CH); Oxford (UK); Barcelona (ES)
Price: CHF 22'500.- (For partner companies of the chair: CHF 15'000.-)
Language: English