Thomas Rudolph

Thomas Rudolph

Thomas Rudolph

Prof. Dr.
Full Professor of Marketing and International Retail Management
Büro 2-206
Dufourstrasse 40a
9000 St. Gallen
Main Focuses Consumer Behavior; Digital Marketing; E-Commerce; Strategic Retail Management;
Fields of research
  • Strategy in Retail Management
  • Consumer Behaviour
Further fields of research
  • Frontline-Employee Empowerment
  • Customer Inspiration
  • Cross-Channel Management
  • Positioning and Differentiation in Retailing
  • E-Commerce
Professional Career

Thomas Rudolph studied business administration at the University of Mannheim. Since 2000, he teaches and researches as a full professor at the University of St.Gallen. His research focus is on Consumer Behavior; Digital Marketing; E-Commerce; Strategic Retail Management. In 2006, he founded the Retail Lab, a partnership program between the University of St.Gallen and numerous international retailers, at the Institute for Marketing and Retail. 

Since 2009, he manages and directs the Institute of Retail Management, which includes the Gottlieb Duttweiler Chair for International Retail Management and the Retail Lab. Various research projects and studies on current issues such as Cross-Channel Management, E-Commerce, Food Consumption, Customer Inspiration etc. have contributed to the prominence of the research center. By now, 30 retailers have joined our partnership programs (e.g., Aldi, Carrefour,Continental, Ikea, Migros, Nestlé, Swarovski etc.). Each year numerous Research workshops, executive certificate programms (in St.Gallen,Oxford and Barcelona) and Board summits take place as part of this program. 

Thomas Rudolph has been teaching as a visiting Professor at the Brigham Young Universityin Utah in 1998, at the University of Florida in 2006 and at the Massey University in Auckland in 2008.    

Awards Rudolph ,Th.: Managerial Impact Award by the University of St.Gallen 2012. Awarded at the Business Innovation Day. April 2012. 

Rudolph, Th.: Communication Impact Award by the University of St.Gallen. Awarded at the Business Innovation Day for the international and national media coverage of the study Der Schweizer Online-Handel - Internetnutzung Schweiz 2009. April 2010.   
Editorial Board Thomas  Rudolph is on the Senior Advisory Board of the Journal of Marketing Theory  and Practice, the European Retail Research and functions as one of the  editors of the Marketing Review St.Gallen. Moreover, he holds advisory boardpositions at various international companies.
Additional Information

Thomas Rudolph has published more than 10 books and over 350 articles on the topics of Marketing and retailing in high ranked journals such as the Journal of Marketing, the Journal of Retailing, the Journal of Retailing and Consumer Services, the International Review of Retail, Distribution and Consumer Research, the Journal for Business Economics, and the Harvard Business Manager.  

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