
Courses in the Master‘s programme
Please read the fact sheets of the courses. You will find the details in the online curriculum.
Spring Semester
8,060: Customer Value im Handel.
Prof. Dr. Th. Rudolph.
8,814: Consumer Psychology in Retailing (Englisch).
Ass. Prof. Dr. J. Bauer
8,054: Anwendungsprojekt II
Dr. M. Linzmajer
Autumn Semester
7,055: Applied Research Project I (Englisch)
Ass. Prof. Dr. J. Bauer
7,808: Action Learning in Retail Marketing: Die Verbesserung der In-Store-Rentabilität
Prof. Dr. Th. Rudolph
Course website: www.retail-analytics.ch
7,810: Retailing Innovations: Neue Strategien und Marketingkonzepte im Handel
Ass. Prof. Dr. J. Bauer
Topics for a Master’s thesis
The Institute of Retail Management offers an array of innovative topics for a master’s thesis. The topics cover current challenges in retail academia and/or business. Please have a look at our current list of topics. Once you have chosen a topic you are encouraged to write us a motivational letter, convincing us of your interest and commitment.