Master's Level

The Gottlieb Duttweiler Chair offers students at the Master level courses in retail management. In addition there is also the chance of working on a Master’s thesis covering various interesting topics.

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Courses in the Master‘s programme

Please read the fact sheets of the courses. You will find the details in the online curriculum.

Spring Semester

8,052: Funktionales Marketing
Prof. Dr. Thomas Rudolph, Ass.-Prof. Dr. Marc Linzmajer

8,053: Marketing Functions
Prof. Dr. Thomas Rudolph, Ass.-Prof. Dr. Marc Linzmajer

8,082: Action Learning in Retail Marketing
Prof. Dr. Thomas Rudolph

Course website: www.retail-analytics.ch

8,072: Retailing Innovations - Neue Strategien und Marketingkonzepte im Handel
Ass.-Prof. Dr. Marc Linzmajer, Ass.-Prof. Dr. Kristina Kleinlercher

Autumn Semester

7,086: Buyer Psychology
Ass.-Prof. Dr. Marc Linzmajer, Ass.-Prof. Dr. Johannes Bauer

9,005: Applied Research Projects III
Ass.-Prof. Dr. Marc Linzmajer, Prof. Dr. Marcus Schögel, Dr. Philipp Scharfenberger, Dr. Peter Mathias Fischer, Dominik Schwizer, Florian Gasser

Topics for a Master’s thesis

The Institute of Retail Management offers an array of innovative topics for a master’s thesis. The topics cover current challenges in retail academia and/or business. Please have a look at our current list of topics. Once you have chosen a topic you are encouraged to write us a motivational letter, convincing us of your interest and commitment.