
Courses in the Master‘s programme
Please read the fact sheets of the courses. You will find the details in the online curriculum.
Spring Semester
8,052: Funktionales Marketing
Prof. Dr. Thomas Rudolph, Ass.-Prof. Dr. Marc Linzmajer
8,053: Marketing Functions
Prof. Dr. Thomas Rudolph, Ass.-Prof. Dr. Marc Linzmajer
8,082: Action Learning in Retail Marketing
Prof. Dr. Thomas Rudolph
Course website: www.retail-analytics.ch
8,072: Retailing Innovations - Neue Strategien und Marketingkonzepte im Handel
Ass.-Prof. Dr. Marc Linzmajer, Ass.-Prof. Dr. Kristina Kleinlercher
Autumn Semester
7,086: Buyer Psychology
Ass.-Prof. Dr. Marc Linzmajer, Ass.-Prof. Dr. Johannes Bauer
9,005: Applied Research Projects III
Ass.-Prof. Dr. Marc Linzmajer, Prof. Dr. Marcus Schögel, Dr. Philipp Scharfenberger, Dr. Peter Mathias Fischer, Dominik Schwizer, Florian Gasser
Topics for a Master’s thesis
The Institute of Retail Management offers an array of innovative topics for a master’s thesis. The topics cover current challenges in retail academia and/or business. Please have a look at our current list of topics. Once you have chosen a topic you are encouraged to write us a motivational letter, convincing us of your interest and commitment.