Prof. Dr. Thomas Rudolph and his doctoral team thus concentrate on research questions in «International Retail Management» and «Consumer Behaviour in Retailing», so as to deliver enduring and effective research results with both theoretical and practical relevance. Accordingly, the major tasks of the Chair are research and teaching.

For an insight into the lifetime achievement of Gottlieb Duttweiler: Marketing genius and pioneer, read the book chapter by Thomas Rudolph and Tim Böttger (in Reinecke, S. (ed.) et al.: Marketeers: Macher, Manager und Magnaten. ISBN 978-3-905819-19-9).