The Competence Centre Retail Metrics & Technology supports companies with empirical studies to collect new and more targeted data about their customers and to analyze them in a more structured way. New technologies (and the associated analytics) can provide a decisive competitive advantage in retail by collecting and analyzing new customer data and thus offering the customer a better shopping experience. The competence center deals with the following questions, among others:
- Which technologies offer added value for retailers in digital and traditional channels?
- How can technologies be used to benefit different channels?
- Which customer data can be collected and analyzed by which technologies?
Empirical studies of the Competence Center Retail Analytics & Technology in areas such as facial recognition by sensors, Wi-Fi technologies in stationary stores and cashless shopping through mobile applications are incorporated into practical studies, scientific publications, workshops and consulting projects for practitioners and into teaching at the HSG.
The Competence Centre Retail Metrics & Technology supports companies with empirical studies to collect new and more targeted data about their customers and to analyze them in a more structured way. New technologies (and the associated analytics) can provide a decisive competitive advantage in retail by collecting and analyzing new customer data and thus offering the customer a better shopping experience. The competence center deals with the following questions, among others:
- Which technologies offer added value for retailers in digital and traditional channels?
- How can technologies be used to benefit different channels?
- Which customer data can be collected and analyzed by which technologies?
Empirical studies of the Competence Center Retail Analytics & Technology in areas such as facial recognition by sensors, Wi-Fi technologies in stationary stores and cashless shopping through mobile applications are incorporated into practical studies, scientific publications, workshops and consulting projects for practitioners and into teaching at the HSG.