Competence Centre E-Commerce and Channel Management The competence centre for e-commerce and channel management analyses the changes in consumer behaviour and their impact on e-commerce. The competence centre for e-commerce and channel management focuses its research on online retailing and provides valuable insights and help to business in finding the apt approach to online activities and formulating a respective channel strategy. Importance and positioning of online retailing The competence centre for e-commerce and channel management possesses extensive knowledge of the Swiss online market thanks to our empirical long-term analyses of the importance and positioning of online retailing, our consulting expertise, and extensive contact network. The biennial event «St.Galler Internettag» has developed into the biggest e-commerce conference in Switzerland and the accompanying report «Der Schweizer Online-Handel», published since 1999, outlines the development of the online-channel in Switzerland. Our expertise is further strengthened through various consulting and research projects in collaboration with leading online retailers. It is also the aim of the competence centre for e-commerce and channel management to equip students at the University of St.Gallen with extensive e-commerce knowledge and foster the education and qualification of future employees.