We strive towards research that is frequently cited and discussed in both the academic community as well as the retail industry. A sound research focus based on well-grounded theories, the use of innovative research methodology as well as sohisticated interpretation and the development of pragmatic recommendations for retailers, are fundamental to our research activities.
The Institute of Retail Management aims to provide:
• recognition in the scientific community as well as the retail industry
• retail-specific education for our students
• ongoing exchange of experiences with firms in retailing
• close collaboration with selected partners
Our research on e-commerce and retail branding combines scientific rigour with practical relevance to the retail industry. Therefore, both competence centres focus on reserach and publications, as well as on imparting our expertise and research findings through executive education seminars, congresses and collaboration with retail companies.
Our research advisory board fosters the discussion and exchange of knowledge on an international level. The following professors and retail experts are members:
Prof. Dr. Heiner Evanschitzky
Prof. Dr. Stanley E. Fawcett
Prof. Dr. Thorsten Hennig-Thurau
Prof. Dr. Peter Kenning
Dr. Alexander Kotouc
Prof. Dr. Thomas Reutterer
Prof. Dr. Hanna Schramm-Klein
Dr. Markus Schweizer
Prof. Dr. Tillmann Wagner
Dr. Andrew Murphy